Decadent debauchery. Salaciously secretive. Once home to underground activities, illicit liquor distilleries and an 80s’ rave disco, The Warehouse Lobby Bar emerges from its storied past with a new bar team and revamped cocktail menu in 2024, transforming the humble lobby from a mere transitional venue into the pulsating heart of The Warehouse Hotel.

Lobby bars have taken a backseat to more exciting dedicated cocktail bars, lacking the allure of being a destination in itself. With an increasing desire to experience every city’s cultural richness, overlooked lobby bars possess untapped potential to serve as a gateway to local culture. Through this rebranding campaign, we aimed to establish the Warehouse Hotel Lobby Bar as a vibrant cocktail destination, redefining the the role of lobby bars as a gateway into our city’s culture through a unique historical lens.