The Coconut Club took its beloved Nasi Lemak and that warm, gather-round-the-table feeling to River Valley in 2024. Its third outpost is a canvas for vibrant collaborations with artisans and creatives who share their passion for craft. In line with the opening of The Coconut Club River Valley, we also teamed up with our friends at OM by Ong Shunmugam to create a limited-edition collection—an homage to our sunny, coastal island.

For the opening of The Coconut Club’s newest outpost and the collaboration with OM, we curated a series of online and physical collaterals, including a social media campaign, photoshoot, visual merchandising, shirt tags and a refreshed website.