Rent-A-Picnic
Rent-A-Picnic
Rent-A-Picnic
Bringing la dolce vita outdoors with Fico’s Rent-A-Picnic programme
Type
Campaign, Copywriting, Social, Website
Year
2024
Credit
The Lo & Behold Group, Fico
Fico is a casual Italian restaurant by Chef Mirko Febbrile serving honest, seasonal Italian cooking inspired by the simplicity of Cucina Povera. In 2024, Fico was recognised in the Michelin Bib Gourmand list.
Perfect for kicking back on breezy days or adding some sparkle to life’s celebrations, Fico’s launched a new curated picnic programme and extended menu in 2024, serving up a delightful selection of Italian street fare, Fico’s signatures and freshly churned gelato. The task — a low-cost social campaign to get people to take a little life with them and enjoy Fico with a view.
Teaser
Picnic Playbook
Extended Menu Announcement
Rent-A-Picnic Announcement
Website