Rent-A-Picnic

Rent-A-Picnic

Rent-A-Picnic

Bringing la dolce vita outdoors with Fico’s Rent-A-Picnic programme

Type
Campaign, Copywriting, Social, Website

Year
2024

Credit
The Lo & Behold Group, Fico

Fico is a casual Italian restaurant by Chef Mirko Febbrile serving honest, seasonal Italian cooking inspired by the simplicity of Cucina Povera. In 2024, Fico was recognised in the Michelin Bib Gourmand list.

Perfect for kicking back on breezy days or adding some sparkle to life’s celebrations, Fico’s launched a new curated picnic programme and extended menu in 2024, serving up a delightful selection of Italian street fare, Fico’s signatures and freshly churned gelato. The task — a low-cost social campaign to get people to take a little life with them and enjoy Fico with a view.

Teaser

Picnic Playbook

Extended Menu Announcement

Rent-A-Picnic Announcement

Website