Designed as a modern interpretation of the American diner and inspired by the vibrancy and edginess of the 60s and 70s, OverEasy injects life into the business district with brightness and joviality.

OverEasy is driven by a desire to have fun in big and small moments and is never afraid to poke fun at life. With a tone that’s unapologetically honest and charming, it acknowledge the realities of our world (rainy weather, or inflation, or just general bad news) without losing its playful spirit. Conversational, current and inclusive, the brand voice is crafted to resonate with both Gen Zs and Millennials, effortlessly relatable without chasing trends.