Know Your Drinks Better

The Health Promotion Board of Singapore launched the Nutri-Grade mark in December 2022 to help consumers identify healthier drinks. The task? A campaign to help consumers recognise the new label and encourage them to make healthier beverage choices.

Buying a healthier drink is more complicated than it seems, with endless choices in supermarket aisles and the wealth of nutritional information on beverage packaging that not everyone understands. With Nutri-Grade, choosing a healthier beverage is now, literally, as easy as ABCD. We dramatised this familiarity with cheeky scenarios of people hanging out with their drinks, it’s like you know them as well as your best friends.

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