Electric Island Feeling

Electric Island Feeling

Electric Island Feeling

What is it you plan to do with your one wild and precious Electric Island Feeling?

Type
Campaign, Launch, Branding, Copywriting, Social, Website

Year
2024

Credit
The Lo & Behold Group, Tanjong Beach Club, Justina Lim

There’s an allure to Tanjong Beach, where still sand meets gentle waves and the city’s hum fades into something softer. This quiet curve of Sentosa has always invited a second look — a place where the everyday slows and the extraordinary takes over.

Now, as Tanjong Beach Club steps back into the city’s rhythm, making its comeback after a four-month hiatus, it stays true to what it has always been, a place where culture, community and coast intertwine, where every moment flows as effortlessly as the tide.

We call that feeling, Electric Island Feeling. It’s a sense of freedom, connection and lightness. The feeling of that first step from pavement to sand. When the city noise fades into the sound of waves and the sun feels just a little warmer on your skin. In those small moments of escape, it remind us our city isn’t just somewhere to live, but somewhere to love.

You’ll know it when you feel it.

Manifesto

Pool Rules

Poster

Occasion Card

Feedback Form Flyer

Postcards

Tab Card

Taxi Chit

Retail Cards

Website

Social

Emails