Electric Island Feeling

Electric Island Feeling

Electric Island Feeling

What is it you plan to do with your one wild and precious Electric Island Feeling?

Type
Campaign, Launch, Social, Website, Copywriting

Year
2024

Credit
The Lo & Behold Group, Tanjong Beach Club, Justina Lim

Tanjong Beach Club, the pioneer of urban beach culture, returned to Singapore’s best strip of sand in February 2025. First opened in 2010 with the mission of fostering an appreciation for beach culture in an island city that, ironically, lacked one at the time, the beach club made its comeback after a 4-month hiatus. The revamped club is doubling down on its original vision — this time on an even larger scale, with fresh interiors, new menus and exciting programming, plus a new brand voice.

Electric Island Feeling — it’s the feeling of that first step from pavement to sand, the moment the city noise fades into the sound of waves and the sun feels a little warmer on your skin. It’s dancing like you’ve known the song that’s playing all along, while dancing with strangers that feel like old friends.

Electric Island Feeling is a feeling of freedom, of connection, of lightness. A sense that the world has paused, just long enough for you to breathe it all in. You’ll know it when you feel it.

Manifesto

Pool Rules

Poster

Occasion Card

Postcards

Tab Card

Taxi Chit

Retail Cards

Website

Social

Emails