Chasing The Dragon

Chasing The Dragon

Chasing the Dragon

A campaign redefining the lobby bar of tomorrow, one that serves as a gateway to our city’s culture and ultimately becomes a vibrant destination unto itself.

Type
Campaign, Launch, Branding, Copywriting, Social, Website, Menu

Year
2024

Credit
The Lo & Behold Group, The Warehouse Lobby Bar, Justina Lim

Decadent debauchery. Salaciously secretive. Once home to underground activities, illicit liquor distilleries and an 80s’ rave disco, The Warehouse Lobby Bar emerges from its storied past with a new bar team and revamped cocktail menu in 2024, transforming the humble lobby from a mere transitional venue into the pulsating heart of The Warehouse Hotel.

Lobby bars have taken a backseat to more exciting dedicated cocktail bars, lacking the allure of being a destination in itself. With an increasing desire to experience every city’s cultural richness, overlooked lobby bars possess untapped potential to serve as a gateway to local culture. Through a rebranding campaign, we established the Warehouse Hotel Lobby Bar as a gateway into our city’s culture through a unique historical lens, for the ones with the audacity to trace the footsteps of those before us, chasing the dragon with no restraint.

Menu

Coaster

Pins

Bottle Label

Social

Email

Website